A Brand Identity for a Pizza place - STAR CRAFT.
STAR CRAFT inspired by the 70’s, a parody of the period.
Pizza is a playground - That idea led me all throughout the design process. I created a graphic language for every part of the pizza, so it creates a new challange, a new game for the diner. The diner will learn and play with as he makes the perfect pizza for him.
The identity for STAR CRAFT is “Retro new” feel, edgy, playfull, and fashionable. It's a place that is self-aware and so the cotumers.
**The logotype is a hand lettering inspired by the retro hebrew typograpy.
Brand Identity course, Third year, Shenkar
Guidance: Yael Bodasher
branding, graphicdesign , brandidentity , visual , retro , pizza , print